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Marketing Executive - International Markets

Marketing· Petaling Jaya, Selangor· Contract
  • Main Responsibilites
Plan, execute and track marketing campaigns across T1 markets that build consumer awareness, capture consumer leads, drive trade participation through incentive programs and deliver influencer and KOL content — on time, on brief and within budget.

Key Tasks
Campaign Execution & Delivery

  • Coordinate the end-to-end rollout of marketing campaigns across digital, social, trade and event channels in assigned T1 markets.
  • Prepare clear, complete briefs for the Creative team and submit them through the Traffic Coordinator in ClickUp.
  • Track all tasks in ClickUp and deliver at least 90% within deadline
  • Review all assets against brand guidelines and each market's regulatory requirements before release
  • Manage vendor and campaign payments, and prepare budget reports of actual spend against approved budget.
Consumer Awareness & Lead Generation

  • Work with the Digital and Community teams on the campaign calendar to achieve online impressions targets by market
  • Run consumer rewards programs (e.g. scan-to-reward campaigns), including mechanic set-up, lead capture and reward fulfilment
  • Manage contest and giveaway fulfilment from entry to delivery
  • Brief the copywriting team on campaign copy and draft first-pass market copy where needed
  • Manage content scheduling and publishing on assigned social media platforms
Trade Incentive Programs

  • Run promoter and retail staff reward programs, covering recruitment, onboarding, activity tracking and reward fulfilment\
  • Work with distributors and sales teams to grow active participation (active promoters vs total signed-up)
  • Support in-market POS deployment and bundle campaigns as briefed

Influencer & KOL Management

  • Identify, engage and onboard talent that fits the brand and each market's requirements
  • Manage talent content delivery, quality and approval before posting
  • Manage talent contracts, payments and logistics (timely delivery of support items)
  • Ensure all talent content meets disclosure and market regulatory requirements
  • Compile talent performance reports
Events & Launch Support

  • Plan logistics and support on-site execution for product launches, trade shows and activations
  • Coordinate event vendors, stock, merchandise and permits with internal teams and agencies
Reporting & Market Intelligence

  • Prepare weekly and monthly campaign reports covering impressions, leads, promoter activity, talent performance and spend
  • Monitor competitor activity across web, social and trade in T1 markets
  • Store all work outputs in approved company systems (ERPNext, Microsoft 365, SharePoint, ClickUp)

Qualifications

  • Diploma or Degree in Marketing, Mass Communication, Business or a related field

Experience

  • 0–3 years in marketing execution, ideally in trade marketing, FMCG, consumer goods or an agency
  • Hands-on experience managing influencers or KOLs
  • Experience running rewards, loyalty or incentive programs is an advantage
  • Exposure to multi-market campaigns is an advantage
  • Fresh Graduates are welcome to apply

Skills

  • Strong project coordination and follow-through; ClickUp or similar tools
  • Comfortable with numbers and reporting (Excel etc)
  • Clear written and spoken English; able to write sharp creative briefs
  • Vendor and budget management
  • Strong attention to detail, especially on brand and regulatory compliance

Other

  • Flexible to work across time zones
  • Comfortable working in a regulated vape and nicotine category

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