Content Creator
Marketing· Petaling Jaya, Selangor· Contract
1. ROLE PURPOSE & STRATEGIC CONTEXT
The Social Media Executive role exists to support the brand presence, audience growth, and campaign visibility of our new fragrance line across all social media platforms. The role is responsible for planning, creating, coordinating, and monitoring content that strengthens brand awareness, builds community engagement, and supports product launches, events, and marketing campaigns. The role adds value by keeping the brand active, relevant, and consistent online through creative content execution, trend monitoring, campaign support, and performance tracking.
2. KEY RESPONSIBILITIES
1. Content Planning & Calendar Management
Plan and manage the social media content calendar across Instagram, TikTok, Threads, and other relevant platforms. Ensure content is scheduled according to campaign timelines, product launches, events, and brand priorities.
2. Content Creation & Copywriting
Develop content ideas, captions, hooks, scripts, storylines, and posting angles aligned with the brand identity of our new fragrance line. Create content that is engaging, trend-relevant, and suitable for fragrance, lifestyle, beauty, and fashion audiences.
3. Campaign & Launch Support
Support social media execution for product launches, brand campaigns, giveaways, events, and activations. Ensure campaign messaging is clear, consistent, and delivered across all platforms.
4. Community Engagement
Monitor and respond to comments, messages, mentions, tags, and audience interactions in a timely and brand-appropriate manner. Build and sustain a strong online community around the brand.
5. Creative & Production Coordination
Coordinate with designers, photographers, videographers, content creators, KOLs, and internal teams to ensure content assets are prepared and delivered on time.
6. Performance Tracking & Reporting
Track social media performance including reach, engagement, follower growth, content performance, saves, shares, and comments. Prepare reports with insights and recommendations for improvement.
3. QUALIFICATIONS & EXPERIENCE
1. Minimum Qualifications:
- Diploma or Bachelor's Degree in Marketing, Mass Communication, Digital Media, or a related field, or equivalent practical experience.
- Minimum 2 years of working experience in social media, content creation, or digital marketing within the same or a related field.
- Hands-on proficiency with Instagram, TikTok, and Threads, including content scheduling and native posting tools.
- Strong content ideation and copywriting skills, with the ability to write engaging captions, hooks, and scripts.
- Working knowledge of social media analytics, with the ability to interpret performance data and translate it into recommendations.
- Good command of written and spoken English and Bahasa Malaysia.
2. Preferred Qualifications
- Experience within the fragrance, beauty, lifestyle, or fashion industry.
- Familiarity with content production and editing tools such as CapCut, Canva, or Adobe Creative Suite.
- Experience coordinating with KOLs, agencies, photographers, and videographers.
- Exposure to paid social media campaigns and influencer marketing.
- A portfolio demonstrating social media content or campaigns previously managed.
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