Content Producer
Marketing· Petaling Jaya, Selangor· Full-time
Key Responsibilities
- Own end-to-end production of A&P video for social (TikTok, Instagram/Threads) and evryday.com — concepting, scripting, shooting, editing, sound, subtitling and delivery in platform-native formats.
- Produce always-on short-form video to the content calendar — product hero and explainer videos, campaign teasers, event coverage, trend-led and UGC-style clips.
- Write basic video copy — scripts, hooks, on-screen text, subtitles and captions — expanding from the consumer brand deck and the Senior Account Executive's brief.
- Produce affiliate and agent support videos — product knowledge clips, how-to-sell explainers, unboxing/demo templates and ready-to-repost assets.
- Produce trade marketing videos for retailers and distributors — in-store screen loops, merchandising guides, sell-in videos and promotion mechanic explainers.
- Use AI video generation and AI-assisted post to scale output — generative b-roll, avatar/VO, product visualization, auto-reframing, subtitle and language variants — kept on-brand.
- Own storyboarding and pre-visualization — expanding the guide themes in the consumer branding deck into concepts, scripts, shot lists and storyboard frames for sign-off before production.
- Run lean in-house shoots: light set-up, camera, lighting and audio; direct talent, KOLs and internal presenters on set.
- Manage the video pipeline against campaign and trade calendars — briefs in, versions out, approvals tracked — flagging bottlenecks early.
- Support ad-hoc video needs for launch events, KOL briefs, media kits and internal presentations; brief and manage freelancers or vendors at peak load.
- Repurpose and version masters across aspect ratios, durations, languages and channels (organic, paid, marketplace, retailer screens).
- Maintain a clean, versioned video asset library (raw footage, project files, masters, exports, music/SFX licenses) for team-wide access.
Requirements & Qualifications
- Diploma/Degree in Film, Multimedia, Mass Communication, Digital Media or related field; strong self-taught portfolios welcome.
- 2–3 years' video production experience, ideally in FMCG, beauty/fragrance, agency or social-first content environments.
- Showreel demonstrating both short-form social video and product/explainer or trade-style content.
- Strong editing skills in Premiere Pro, DaVinci Resolve, Final Cut or CapCut; After Effects/motion graphics a plus.
- Hands-on skill with AI video generation and AI post tools (e.g. Higgsfield, Runway, Veo, Kling, Sora, HeyGen, ElevenLabs or similar) — this is a core requirement, not a bonus.
- Competent shooter: camera, lighting and audio fundamentals; comfortable operating solo on small shoots.
- Understanding of youth culture, TikTok-native formats and Malaysian youth content trends; bilingual (English/Bahasa Malaysia) subtitling and scripting an advantage.
- Fast, organized and comfortable owning high-volume output across A&P, affiliate/agent and trade deliverables in a startup-paced brand launch.
- Basic copywriting ability — able to write scripts, hooks and on-screen/caption copy from the consumer brand deck and written briefs; strong command of English and Bahasa Malaysia an advantage.
- Storyboarding and pre-visualization skills — able to turn brand guide themes and written briefs into concepts, scripts, shot lists and storyboard frames without external support.
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